
Nestled in the picturesque town of Bright in Victoria’s High Country, The Alpine Hotel is a beloved place to stay in Bright. Established in the 1860s, our hotel has been a cornerstone of the community, offering warm hospitality, comfortable Bright accommodation, and delicious dining experiences for both locals and visitors alike.
Bright is a charming town known for its stunning natural beauty, outdoor adventures, and vibrant community spirit. Surrounded by majestic mountains, lush forests, and pristine rivers, it’s the perfect destination for those seeking relaxation and recreation. As one of the best Bright restaurants and accommodation options, The Alpine Hotel is proud to be a part of this wonderful town.


The Alpine Hotel’s story began before the 1860s when it was first established on Growlers Creek. The original pine building featured 12 rooms, a stable, kitchen, and an outhouse. Over the years, the hotel changed hands several times, with notable owners including Thomas McCarrick, James Spaulding, Mr. Cathcart, and Mr. McBride.
In 1868, Alex Cathcart relocated the hotel to the township of Bright, marking a new chapter in its history. The current brick building was constructed in 1890 by Captain John McFarlaine. Throughout the 20th century, the hotel underwent various renovations while maintaining its heritage feel, with major updates in 1990-1991 and 2021-2023.
In 2006, the hotel expanded to include an outdoor beer garden, creating a modern and inviting space for guests to enjoy.


In 2017, Neville and Susan Jacob, owners of The Jacob Group of Companies, purchased the Alpine Hotel. With a deep appreciation for the hotel’s heritage and a vision for its future, they continue to refurbish and enhance the property, ensuring it remains a family-friendly destination for all who visit Bright, Victoria.
When you stay at The Alpine Hotel Bright, you become part of our extended family. Our dedicated team is committed to providing you with an exceptional experience, whether you’re joining us for a quick beer, a delicious meal at our restaurant, a night of live entertainment, or a relaxing stay in one of our comfortable rooms.
As a family-owned and operated business, we take pride in offering warm, personalised service and creating a welcoming atmosphere for all our guests. We invite you to experience the charm and hospitality of The Alpine Hotel Bright, your home away from home in Victoria’s High Country.