About Us
The Alpine Hotel is a locally owned family friendly destination located in the heart of Bright. Established in the 1860’s it has become an icon of the township maintaining its heritage throughout the years with various owners.
The current owners, The Jacob Group of Companies bring with them a vast knowledge of business ownership having operated The Jacob Group of Companies in the local area since 1931.
When you visit the Alpine Hotel Bright, our team are committed to ensuring your time at our Hotel is exceptional, whether it be a quick beer, lunch or dinner, enjoying the live entertainment or staying the night the team will serve you to the highest of standards.
History
Alpine Hotel Bright was established before the 1860’s on Growlers Creek. The original building was built of pine with a shingle roof comprising of 12 rooms, a ten-stall stable, kitchen and an outhouse. The hotel was run by a Irishman by the name of Thomas McCarrick who had previously run the Gold Diggers Arms.
In 1863 the Alpine Hotel was operated by James Spaulding, changing hands in August 1865 to Mr Cathcart & Mr McBride who purchased the hotel.
In 1868 Alex Cathcart had the hotel relocated to the township of Bright. To celebrate the relocation, Cathcart put on an opening ball and supper along with a brass band being hired for the occasion.
The current brick building was constructed in 1890 by Captain John McFarlaine.
Over the next century the Alpine Hotel underwent several changes, however maintaining its heritage feel. Major renovations went underway in 1990 – 1991 and then again in 2021-2023 to re-establish the hotel.
In 1996 the Alpine Hotel entered in the Best Country Pub Competition run by the Australian Hotel Association. The Alpine Hotels charm and history as well as the outstanding customer service of the staff saw the hotel be awarded this accolade which is displayed proudly at the front of the building.
In Early 2006 the Alpine Hotel took a step forward creating a more modern feel in the public bar. The building was extended out to construct an outdoor beer garden which created more space to have a game of pool, watch footy on the big screen or to enjoy a dance to the live bands on Saturday nights.
In 2015 local residents, Brian and Simone Taggart purchased the hotel and set about refurbishing the accommodation and bring a relaxed family feel to the hotel whilst maintaining the heritage and character of the building.
In 2017 the Neville and Susan Jacob, Simone’s parents and owners of The Jacob Group of Companies purchased the Alpine Hotel from Brian & Simone with a commitment to continue on with the refurbishment program and running of The Alpine Hotel, including the revamping of the carpark and outdoor areas, becoming a family friendly destination for visitors to the Bright region.
Accommodation
Set in the heart of Bright, the Alpine Hotel Bright offers 24 clean and comfortable budget accommodation within walking distance of all local amenities and the Ovens River. Our 24 motel units are located behind the historic Alpine Hotel with a separate entry off Anderson Street.
We also offer Self Contained Apartments, offering well-appointed modern self-contained accommodation for the leisure or business traveller. The 2 & 3 Bedroom apartments offer contemporary décor that is flooded with natural light and provide a stylish living space to enjoy during your stay, with amenities including kitchen and laundry facilities. Located a short distance from centre the bright, in Butler Court.